What it takes to sell a house in today's real estate market in St. Petersburg, Florida

Yesterday I was asked, "Can you sell my house?" I explained that I don’t sell houses – houses sell houses. We market homes, we expose them to the broadest audience, we present them in a favorable manner. We advise you in pricing and preparing the property for sale. We negotiate, we’re your advocate, we’re your insurance policy. Once there’s a contract we monitor and coordinate, so nothing falls through the cracks, we negotiate inspections and repairs, financing. Right now there’s a 1 in 20 chance that your home in Pinellas County, Florida will sell this month. We increase your odds – but you are the one who sets the price, determines accessibility, prepares the home for showings, and who decides whether to accept an offer (with our advice and counsel, but the decision is ultimately yours).

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